Marketing Your Vacation Rental

04/04/2018 | by Courtney Dennis | Vacation Rentals

You’ve purchased the perfect investment property, and now you’re ready to turn it into a successful vacation rental. Watch your new business grow and thrive by following just a few best-practice guidelines.

First, your property description should include information about the unique selling points of your home or condo. Whether it’s an oceanfront location, a mountain view, or proximity to attractions, emphasize the features that distinguish it from its competition. Because a picture is worth a thousand words, you should also invest in professional photography for your home. And naturally, the more positive reviews you have, the more encouragement potential guests will have to book with you.

You’ll also need competitive rates to attract a high volume of guests to your vacation rental. Ask your property management company whether they use dynamic pricing software to continually modify rates based on occupancy levels in the area. At a minimum, they should have a plan for making adjustments based on the season and special events happening nearby.

Finally, make sure your management company partners with all major vacation rental websites, like HomeAway, Airbnb, and TripAdvisor. Inquire about whether they use innovative strategies like search engine optimization and strategic database marketing, and whether they promote their properties on social media. If the answer to each of these questions is yes, rest assured that you’re marketing like a pro! Or, if you’re in need of a management company to not only provide high-quality marketing but handle all bookings, accounting, physical maintenance, and guest services for your Oahu, Maui, Big Island, or Kauai property, let Elite Vacation Rentals be your choice.

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